What is Strategic Planning?
Strategic planning is creating a vision of the future and managing toward that expectancy. It's operating under a mission statement umbrella that focuses the organization's effort. It's an effective process for aligning your short-term decisions with your long-term goals.
Strategic planning answers the three big questions:
- Where are we today?
- Where do we want to be in the future?
- What should we be focused on today, in order to make it more likely we will be where we want to be in the future?
Strategic planning bridges the gap between long-term vision and day-to-day tactics.